Avoiding social media? You’re losing sales
Our friends at B2C.com have an interesting statistic for you to ponder: 74% of adult internet users use social media platforms. Still think social media cannot increases sales? Think again.
Social media is a complex and ever changing marketing paradigm to grasp. We get it. But it doesn’t mean it should be avoided because it’s too hard to understand. Outsource it if needs be – yes it’s that important.
We’re not saying sign up to every platform but rather analyse which platform will work for your business best. It may be Facebook, it may be Twitter or it might even be Instagram, but the important thing is to start the conversation now.
The best way to get your head around it is to think simple. Social media is just another marketing channel to use, just like TV, Radio or direct mail, it’s just that its purpose may be different.
So here are our tips for getting you social once and for all.
- Know your market and what they are doing online
Firstly, your target markets are definitely online. In fact, everyone is online in one form or another, so they are bound to be on at least one social media platform. You just need to find out which networks they are on.
The gurus from My Marketing Data Blog suggest that the starting point for any social media activity is identifying the 6 W’s.
- Who is your audience?
- Where can you find them (what networks are they on)?
- When are they most likely to engage in a conversation online?
- Why should they connect with you online?
- What do they want to know about?
- What way would they would like to communicate or connect to them? (Facebook, Twitter, Blog, Instagram).
Once you have identified these core elements you will be aware of how your business can use social media. Maybe your business is in the craft of beautiful jewellery designs? What better way to promote this than through imagery, so Instagram should be your priority, and possibly Facebook too.
- It’s about your customers not you
You should always look at it from a content and customer service driven purpose rather than a sales and promotion tool. You are there to provide value to your followers and not to bombard their newsfeed with useless self-promotion.
Online is all about credibility and how you are seen and reviewed by followers or the wider online community. So it’s important to act with integrity and authenticity in everything you do.
- Plan and resource your social media efforts
You also need to build the resources (or pay a social media specialist) to post content, tips and engage with followers, into your business plan. Mistake number one for any business is creating a Facebook page and then leaving it to its own devices! It says “I don’t care” to your followers. All you need to do is devote 15-30 minutes a day to social media and you’ll be kicking goals! You can even use Hootsuite or another social media scheduling tool to make life easier and schedule all your posts in one go.
- Promote your social media presence
Another important aspect of your social media strategy is to promote it! Make sure you integrate social media into your existing marketing channels, so include it in your email signature, TV, radio, website and print media – any marketing you are doing. Use it as an integrated part of your marketing and as a communication and awareness tool, which will help to increase your brand presence too.
Image sourced from findsomewinmore.com
If your business needs to smash social media, First Degree PR can help you at firstname.lastname@example.org