First Degree PR worked closely with professional surfer and artist, Felicity Palmateer along with her sponsor, cult Australian surf label, Billabong to strengthen her professional/public image and position her as a surfer, artist and advocate for environmental endeavours. As a result of our work with Felicity, she has received increased media coverage. Her social media following has also increased substantially throughout this period, as her surfing, art and health and wellbeing fan base continues to grow.
Along with managing her collaborative and promotional activities, First Degree PR helped Felicity to smoothly transition into the art scene with the success of her debut art exhibition, ‘Bombora’, which included a collection of ceramic, surf board and water colour pieces. First Degree PR managed and facilitated the event management and PR aspects of the exhibition, with the support of Felicity’s major sponsor, Billabong.
The event proved to be extremely successful in generating leads with key sponsors and collaborative opportunities, profiling Felicity not only as a surfer, but also as an artist and conservationist – giving her a point of difference in the media’s eye.