lotus

Lotus Outreach Australia

First Degree PR is pleased to support Lotus Outreach Australia, a not-for-profit organisation dedicated to supporting the education, health and safety of vulnerable and disadvantaged women and children in Cambodia.

First Degree PR managed the PR activities and supported the event management of the charity’s largest fundraising event to date, ‘Fashion with Compassion’ – a fashion runway event held in Sydney in March 2015. Hosted by Macquarie Group, the event attracted over 250 guests from across business, fashion and social enterprise sectors, who were treated to networking drinks and a runway show, featuring high profile Australian designers such as Camilla and Marc and Carla Zampatti.

Our involvement, along with the other sponsors and dedicated volunteers helped to make ‘Fashion with Compassion’ a great success, raising over $90,000 through ticket sales, a live auction of donated gifts and raffle sales on the night. Through the success of the event, as well as the media and social media attention gained, Lotus Outreach Australia has not only grown on a financial level, but the charity has also established itself in terms of public awareness and brand identity.

First Degree PR is proud to support Lotus Outreach Australia on its journey to help end human trafficking and child slavery in disadvantaged communities in Cambodia.