Vendorable engaged First Degree PR as part of a launch strategy to promote the media profile of the Australian tech start-up. As a result of our work with Vendorable, it was successfully positioned in the media as the first of its kind end-to-end online platform developed to transform the real estate services market.
Along with managing the PR activities of Vendorable, First Degree PR performed the event management of the official launch held at aMBUSH Gallery. An audience of property, technology and finance executives as well as members of target media were introduced to Vendorable with a keynote address and product demonstrations by the founders.
The event was supported by considerable media coverage in a number of niche publications in the period following in order to reach a targeted audience. Through the media attention received, Vendorable’s brand identity as a unique tool to improve the property sales process was established.