scorecard project 2

Westpac Group

For two consecutive years, First Degree PR managed the major internal scorecard communications project for Westpac Group (including Westpac, St George, Bank of Melbourne and BankSA), which involved the administration of core communications activities and the delivery of scorecard communication packs to over 15,000 staff on the front line.

The scorecard packs are administered to staff help to motivate, engage and encourage individuals to strive to be the best they can be, by highlighting the opportunities for success that exist at Westpac Group.

Throughout the project, First Degree PR developed pioneering themes, in line with corporate strategy, created and executed detailed booklets for all staff, incorporating key messages/language appropriate for each brand, as well as supporting communications and HR material, banners, presentations and videos for use by executive leaders during review meetings and across company-wide intranet sites.

Our team of creatives administered innovative changes to metrics, processes, content imagery and distribution processes to ensure effective engagement with all key stakeholder groups and the ultimate successful delivery of essential communications materials for the Group.