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Presenting the news and commentary most relevant to our clients and the PR industry.

corporate comms
corporate comms

Bank of America, Uber, Seven West: on leadership

Recently I was asked to run a workshop for communications professionals on the topic of leadership and engaging executives.
KIVA: CARIDAD
KIVA: CARIDAD

Lending capital to Caridad

This Christmas, First Degree PR is helping Filipino farmer, Caridad, through Kiva.
MARKETING
Instagram for business

Instagram’s Business Profile – Why it’s a smart move

The new Instagram Business Profile is definitely worth a look.
DIGITAL
The low down on SEO

The lowdown on SEO

There are several factors that contribute to SEO (Search Engine Optimisation).
POLITICS
POLITICS

Why my daughter will never be a politician

I chose my daughter’s name by asking myself the question, would I vote for a president called (insert name here)?
Image Source: The Daily Telegraph
Image Source: The Daily Telegraph

Female political stereotypes: ‘tis the season

Are you a Marilyn or a Jackie? We’ve come a long way since the 1960s.
Photo courtesy of MBFW
Photo courtesy of MBFW

Fashion Week 2016: Front row politics

Aah, Fashion Week.
Image via The Mark Consulting
Image via The Mark Consulting

What’s hot in marketing: heard of Chatbots?

What are the top new trends to know about? And the long-term trends that have become the norm? Chatbots WhatsApp, Facebook messenger, snap chat and all apps to do with one-on-one chat apps are reigning supreme at the moment.
Earth Hour

Lessons to be learnt from Earth Hour 2016

What were you doing at 8.
CommInsure-SMH

CommInsure vs ASX in crisis: who won?

PR mavens love a juicy scandal and the month of March delivered the goods.

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