Hot Topics
Presenting the news and commentary most relevant to our clients and the PR industry.
corporate comms
Bank of America, Uber, Seven West: on leadership
Recently I was asked to run a workshop for communications professionals on the topic of leadership and engaging executives.
KIVA: CARIDAD
Lending capital to Caridad
This Christmas, First Degree PR is helping Filipino farmer, Caridad, through Kiva.
MARKETING
Instagram’s Business Profile – Why it’s a smart move
The new Instagram Business Profile is definitely worth a look.
DIGITAL
The lowdown on SEO
There are several factors that contribute to SEO (Search Engine Optimisation).
POLITICS
Why my daughter will never be a politician
I chose my daughter’s name by asking myself the question, would I vote for a president called (insert name here)?
Image Source: The Daily Telegraph
Female political stereotypes: ‘tis the season
Are you a Marilyn or a Jackie? We’ve come a long way since the 1960s.
Photo courtesy of MBFW
Fashion Week 2016: Front row politics
Aah, Fashion Week.
Image via The Mark Consulting
What’s hot in marketing: heard of Chatbots?
What are the top new trends to know about? And the long-term trends that have become the norm?
Chatbots
WhatsApp, Facebook messenger, snap chat and all apps to do with one-on-one chat apps are reigning supreme at the moment.
Lessons to be learnt from Earth Hour 2016
What were you doing at 8.
CommInsure vs ASX in crisis: who won?
PR mavens love a juicy scandal and the month of March delivered the goods.