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Presenting the news and commentary most relevant to our clients and the PR industry.

Travel
Travel

Colour me Brooklyn

Living in diverse Brooklyn is like traversing through different worlds and the whole colour spectrum.
Marketing
Marketing

Modern marketing through foodies

Good Food Month, the world’s largest food festival, is on in October in Sydney, and with it there will no doubt be a wave of (more than normal) #foodporn posts.
Technology
Technology

The rise of the sharing economy

The NSW government’s taskforce on Uber is due to report its findings to the government at the end of October, as part of an examination of the taxi industry.
Ethics
Ethics

The importance of ethical consumerism

This October, the event I’m looking forward to the most is when my baby will be born.
KB

So long, farewell…

It is with a pretty heavy heart that I sit here scribbling my last post for this blog, which has, over the years, become a channel for my fashion, ethics, social enterprise and gen-y specific rants.
Marketing
Marketing

Instagram: A how-to for businesses

If your business is not on Instagram, you’re already behind as it’s one of the most influential trends in social media.
Rebranding
Rebranding

Image makeovers: top to toe, from skin deep to soul searching

‘Tis the season for an image makeover.
Fashion
Fashion

Spring 2015 fashion trends

We’ve reached the end of winter (all rejoice!) and there’s nothing more exciting than the anticipation of what we’ll be wearing for a new season filled with long and sunny days.
media training
media training

The do’s and don’ts of media interviews

From politicians to big banks, no one is safe from the grilling pressure of the media, however, you can be prepared. Media training can help you keep your cool so you can deliver the right message and build brand awareness.
marketing
marketing

7 tips to improve customer loyalty

Loyalty works both ways. If you’re good to your customers, they’ll be good to you. And in a community such as ours, that loyalty can create a wonderful ripple effect by means of referrals back to your business down the track.

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