Marital breakups at the executive level causing share prices to dive, directors misappropriating funds, inappropriate charging of fees - it seems not a week goes by without a corporate crisis being reported in the press.
When you give to charities, do you want kudos back? While some people are happy to donate anonymously, others build brand value by promoting their generous actions. What can we learn from the world’s famous dogooders?
Sure, marketing can be expensive but there are also a great deal of opportunities where you can market for less or no cost at all which is good news to any marketing manager’s or CMO’s ears.
I know you thought this would never happen to you, I mean you didn’t even consider it. But the fact is credit card fraud is common in Australia. Trust me, I’ve been there.
When it comes to summer fashion in particular, I'm often just a little bit envious of you boys. And so because of my love for men’s summer fashion, I’ve chosen to dedicate this post to the best of the party season styles on offer for the lads.