7 tips to save your marketing budget!

Sure, marketing can be expensive but there are also a great deal of opportunities where you can market for less or no cost at all which is good news to any marketing manager’s or CMO’s ears.

Brand and reputation

A brand is a complex beast. Simply put, one could naively perceive a brand to be just a company logo. However, the term ‘brand’ encompasses a whole lot more than just its visual cues.

Marketing health check 101

What does your marketing look like at the moment? Have you reviewed your results recently? Are you taking a reactionary rather than planned in your approach? Perhaps it’s time to undertake a health check on your marketing.

What is business ethics really?

Typically, business ethics refers to the right or wrong business behaviours, but not everyone agrees on what is morally right or wrong, good or bad, ethical or unethical - so how can a modern day business underpin ethical culture, behaviour and actions to better its bottom line and the community at large?

8 seconds huh?

The average human attention span has decline from 12 seconds to a mere 8 seconds, compared with the average attention span of a goldfish, which is 9 seconds. This means you need to make a super quick connection with your ideal consumer within 8 seconds or they’ll be going elsewhere.

3D Printing? Say what?

A high-tech printer that utilises other forms of liquid materials like: resin, metal, plastic and even human cells in some cases rather than laser ink...I’m speechless.
Digital property

What will you do with your digital property

In this current digital age where email, mobile, social media, Cloud computing, blogs and god knows what else we have signed up to online are a part of our everyday life, has anyone ever thought – what happens to all this when I die?