I love collaborations. I love the word, the buzz they create, and I see them as a way of bringing together like-minded talents with diverse skill sets for the good of us mere mortal consumers, as well the brands involved.
What does your marketing look like at the moment? Have you reviewed your results recently? Are you taking a reactionary rather than planned in your approach? Perhaps it’s time to undertake a health check on your marketing.
If a vigorous, high impact spurt of running can add years to your life and dramatically improve your health, I’m about to save a hell of a lot of time. Surely there is a similarly efficient way to manage today’s biggest time waster and distraction – social media.
Would you spend $70 on a jar of honey? Intrigued about New Zealand’s liquid gold, manuka honey, I parted with my remaining Kiwi dollars at Auckland airport last week, after a whirlwind business trip that was otherwise bereft of distinctively local experiences.
I’ve always thought of fashion as a form of self-expression, reflecting how we ourselves feel happy, sad, serious or silly, and giving those people around us a little sense of who we are, or who we want to be. And it seems I’m not alone in my thinking of fashion as a form of artistic self-expression.
You would assume with the encouragement and increasing practice of fundraising at schools that younger generations would bring a rise of philanthropists. But the increase in philanthropy can only be achieved by a change in approach and environment.