Learn how to harness the power of artificial intelligence so you can reach your audiences faster and more efficiently.

Generative AI and Large Language Models are changing every facet of marketing and communications, from content generation, public relations, social media and advertising, through to reporting. Businesses that are early adopters are reaping the benefits from using AI tools that improve processes, increase brand awareness and give access to market intelligence for less cost.

With a ten-year track record of providing strategic communications advice, and a thirst for knowledge on how technology can improve how we connect with audiences, First Degree PR can help your teams identify the opportunities for applying AI tools, including in relation to content for your websites, social media and other channels, so that your messages resonate with specific target audiences, and are delivered to meet the broader objectives of your marketing strategy.

Our introductory training sessions on AI will empower your teams with practical knowledge. Sessions are tailored for each client – we do the groundwork for you and distil the latest developments to what’s directly relevant, to avoid information overload, and give you experience with using the most useful tools for your profession.

Why First Degree PR:

• right blend of PR, risk management and technology experience – Our team comprises PR and AI experts. Together we take a considered approach to new technology to ensure activities are aligned with broader business goals and risk management practices.

• industry knowledge – We have deep knowledge of the industries we serve. Our inhouse experience means that we take a 360-degree view of communications activities, and consider internal and external audiences in the development of training sessions.

• experience with training marketing and executive teams – We have a track record of providing training, including for media spokespeople and event presenters, and for crisis management purposes. First Degree PR can now tailor training for teams on AI, to help you navigate the rapid-fire pace of evolution in this space. We can assist with developing your team’s skills within a circle of trust, and foster a positive view on how tech can support marketing and communications professionals in this brave new world.