Written by Caroline
corporate responsibility
Tips from celebs on building your brand through charities
When you give to charities, do you want kudos back? While some people are happy to donate anonymously, others build brand value by promoting their generous actions. What can we learn from the world’s famous dogooders?
fashion
Recycling just got chic
With our resident fashion blogger on a well-deserved holiday for most of this month, I get to write about fashion, my daaahlings.
finance
Now can we party like it’s 1999?
The financial crisis’ sobering effect on corporate celebrations has been protracted; the resulting paradigm, complex. Seven years on, like a run of bad luck, is it safe to say the moratorium has ended?
business
New Zealand: the land of sheep’s milk and manuka honey
Would you spend $70 on a jar of honey? Intrigued about New Zealand’s liquid gold, manuka honey, I parted with my remaining Kiwi dollars at Auckland airport last week, after a whirlwind business trip that was otherwise bereft of distinctively local experiences.
finance
Which bank do you trust?
I became a victim of credit card fraud yesterday. Instead of being annoyed, I was impressed by how speedy my bank acted when it identified the problem. The experience made me feel secure that my finances are being taken care of by a large, highly regulated institution.
pop culture
Stuff Sydney urbanites like … in winter
Whenever I’m in a funk about winter, I alleviate my discontent with esoteric pursuits. Winter is for keeping my tropical blood warm via the grey matter, with jazz, theatre, stand-up comedy, and issues worthy of public debate. I become positively Melbournian.
opinion
New vs old media: Fairfax, Buzzfeed and Ryantology
Well into the third decade of my life, these days it’s a rare occurrence when I’m the youngest at anything. But on this evening night there I was, with my husband (the second youngest person), mingling with other Sydney Morning Herald subscribers at Fairfax’s own meet the press shindig.
construction
Qatar’s World Cup Expected To Take More Lives Than 9/11
Criticism over the construction-related deaths is widespread and I hope will lead to companies and their executives who are at fault being accountable.
marketing
Banks and cheeky social media campaigns
This week ANZ’s #GAYTM campaign went viral, gaining the support of snap-happy liberal Sydney-siders on Instagram. This cheeky campaign made me wonder – what other acts of social media bravery have the notoriously conservative financial services sector committed?
international marketing
Australian Open: the marketing winners
While Wawrinka as well as Li Na were worthy victors of the tennis, the marketing winners at Australia’s best international sporting event were what really caught my eye at Rod Laver arena.
