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We reach for the stars for our clients, and are pleased as punch when they give glowing feedback. Here’s some info on our recent work.

Change management communications relating to new regulations such as legislation applying to the financial services industry, or internal programs relating to new processes.

Profiling incoming CEOs in Australia, Asia and the UK, resulting in establishment of key media relationships and favourable profile pieces in target publications, as well as a schedule of internal comms that rated well in internal employee engagement surveys.

Promotion of charity collaborations including event management with community stakeholders and VIPs such as Ministers of Parliament in attendance in Canberra, resulting in positive sentiment in regional and metropolitan press for financial planners.

Promotion through celebrity endorsements, leading to performance driven results in niche markets.

Issues management relating to ASIC investigations, minimising media coverage and limiting impact on revenues.

Management of fashion clients through the promotion of new collections and brand profiling through national and targeted media outlets, as well as corporate introductions and events.

Review and redraft of websites, brochures, proposals and other communications materials for startups as well as large businesses, to ensure the basics are covered before embarking on more proactive activities.

Brand campaign management – taking a holistic approach to advertising campaigns, we devised communications programs and events tailored for customers, salespeople, employees and students.

Case studies and testimonials

BT Financial Group

BT Financial Group Yearbook Case Study For the second year running, First Degree PR helped BT Financial Group celebrate its achievements with the publication of its annual Yearbook.

Australian Business Economists

'When I joined Colonial First State Global Asset Management as Head of Economic and Market Research, Caroline was immediately proactive ... I have since enlisted her assistance again - through First Degree PR - with promoting events run by the Australian Business Economists ...'

BT life insurance

'Caroline [First Degree PR's Managing Director] is having an amazingly positive impact on BT Life and our profile in the media. I have been so impressed with her ability to navigate her way through our organisation ... and ensure that all media activities are aligned to strategy ...'
Moneysoft logo


Moneysoft is a startup technology company revolutionising financial advice. Targeting a very specific audience, we made introductions to influential trade and business journalists covering the wealth management beat.