Caroline [First Degree PR’s Managing Director] is having an amazingly positive impact on BT Life and our profile in the media. I have been so impressed with her ability to navigate her way through our organisation, engage with all stakeholders and ensure that all media activities are aligned to strategy. She has a really genuine relationship with journalists and her pre-interview briefing skills are top rate. I have had more than 10 interviews over the past couple of months and her [Caroline’s] ability to source company information for media makes her seem like she has been with the organisation for years. Her coaching on building a media profile has been invaluable.

Phil Hay, Head of Life Insurance, BT